Flavor Solutions | Performance Dashboard

Overview

Media Spend vs Budget$0.0064% of $700K delivered

Operator Reach

0+14.2%

impressions delivered across channels

Qualified Operator Actions

0+22.4%

$68.58 cost per action

Estimated EA Growth0tracking to 58K EA target

Operator Consideration0%tracking to 5% repeat-blend goal

Target audience: independent restaurant operators, 1 to 19 units, ages 25 to 54, in Bar & Grill, Mexican, and Italian concepts. Priority blends: Grill Mates Montreal Steak Seasoning, Culinary Everything Bagel Seasoning, Lawry's Seasoned Salt, and OLD BAY.

Pipeline

Qualified Operator Actions by Type

The specific operator signals the Spices campaign generated

5,220

qualified actions

Sample & spec requests1,56630%

Distributor-locator clicks1,30525%

McCormick for Chefs signups1,01819.5%

Recipe & menu-spec downloads83516%

Rep contact requests4969.5%

Qualified Operator Actions by Type · as of

Pipeline Flow

How operator impressions convert into qualified opportunities

Pipeline Flow · as of

Channels

ProgrammaticPaid Social (chef content)Paid Search & Social

Performance Trend · as of

Channel Performance

Full flight to date


Distributor Media	$143K	7.9M	$18.00	0.5%	39.7K	1,625
Programmatic	$104K	7.4M	$14.00	0.4%	31.2K	1,170
Paid Social (chef content)	$78K	4.9M	$16.00	0.6%	29.3K	1,105
Influencer	$46K	2.1M	$22.00	—	—	—
Paid Search & Social	$33K	—	—	—	17.2K	1,320
Events & Sponsorship	$26K	—	—	—	—	—
Trade Publications	$20K	666.7K	$30.00	—	—	—
Total	$450K	23M	$17.00blended	0.5%	117.3K	5,220

Channel Performance · as of

Publications

Trade publications performance by title

Total Print Spend

$20K

across 5 titles

Titles

core foodservice publications

Blended Print CPM

$30.00

cost per thousand reached

Circulation Reached

666.7K

total print impressions

Title Performance

Spend, circulation, and CPM by publication

Title	Spend	Circulation	CPM	Share
Nation's Restaurant News	$6K	200K	$30.00	30%
Restaurant Business	$4.7K	153.3K	$30.44	23.3%
FoodService Director	$3.8K	123.3K	$31.08	19.2%
Flavor & The MenuMost efficient	$3.2K	126.7K	$25.00	15.8%
Winsight Grocery Business	$2.3K	63.3K	$36.84	11.7%
Total	$20K	666.7K	$30.00blended	100%

Title Performance · as of

Response

Operator conversion behavior from clickable placements

Engaged Operators

34K

from clickable placements

Qualified Operator Actions

5,220

across 5 action types

Action Rate

15.4%

engaged operator to qualified

Cost per Action

$68.58

blended digital response

Digital Conversion Path

Engaged operators through to a qualified action

Engaged Operators

34K

37.6%

Content Interactions

12.8K

40.8%

Qualified Actions

5,220

Digital Conversion Path · as of

Qualified Actions by Source Channel

Which channels drove the qualified operator actions

Distributor Media

1,625

Programmatic

1,170

Paid Social (chef content)

1,105

Paid Search & Social

1,320

Qualified Actions by Source Channel · as of

Visualization Options

Channel Strength Profile

Each channel across five performance dimensions

best for: comparing channel strengths at a glance

Channel Strength Profile · as of

Goal Attainment

Progress against the campaign's RFP targets

best for: progress against a target at a glance

Budget Delivered

$450K of $700K

EA Growth to Target

41.2K of 58K EA

Operator Consideration

3.2% of 5% goal

Goal Attainment · as of

Engagement Intensity

Channel activity by week across the flight

best for: spotting patterns and momentum over time

Lighter cells are early weeks; deeper slate marks peak engagement. Momentum builds toward the later weeks of the flight.

Engagement Intensity · as of

Spend Composition

Where the budget is working

best for: showing proportion and hierarchy of spend

Spend Composition · as of